Convert To Word Online Abandonment Templates For Free

The specific law you need to comply with when sending abandoned cart emails is the ePrivacy Directive. Under the ePrivacy Directive, you can send abandoned cart emails to individuals without consent because those individuals were already interested in a transactional relationship with your company.

Abandoned cart emails are automated messages sent to customers who exit a website without making a purchase or ?reshelving? their items. Abandoned cart emails work to draw customers back to the site, encouraging them to complete the purchase they were already on the brink of making.

It's a remarkably effective customer retention tactic ecommerce stores use to increase revenue. In fact, a recent report from Klaviyo reveals that businesses using cart recovery emails earn back 3%?14% of lost sales, with an average revenue per recipient of $5.81. This number alone doesn't sound striking.

Abandoned Cart Email Best Practices Choose the correct timing. ... Personalize, personalize, personalize. ... Include a CTA to resume shopping. ... Pay attention to your copywriting. ... Include an enticing subject line. ... Consider adding social proof. ... A/B test your email to learn what's most effective.

But if you wait too long, they may have purchased similar items with another retailer instead. The ideal wait time for your first abandoned cart email is 30 minutes to one hour after someone has placed items in their cart.

Cart abandonment emails have a 41.18% open rate ? far outperforming the typical marketing email at 21% ? and are instrumental in recovering lost sales. Here's a guide to writing effective cart abandonment emails that can help boost revenue and customer loyalty for your ecommerce store.