Create PDF Abandonment Templates For Free

You should have the following elements covered in your abandoned cart email: A great subject line. Your brand logo. A snappy headline. An incentive like free shipping or discount. Items left in your cart. Checkout button or call-to-action (CTA) Add upsell or cross-sell. Customer testimonials and product reviews.

You need to carefully craft your copy to grab people's attention and encourage them to open your email. Subject lines for abandoned cart emails should be personalized, specific, and enticing. They should remind customers of the items they left behind and encourage them to come back and finish their purchase.

The specific law you need to comply with when sending abandoned cart emails is the ePrivacy Directive. Under the ePrivacy Directive, you can send abandoned cart emails to individuals without consent because those individuals were already interested in a transactional relationship with your company.

To create an abandoned cart email, follow these steps. On your account dashboard, click the Automations icon. Click Classic Automations. Click Turn on an abandoned cart email. On the Single Email tab, type in a Campaign Name and choose a store. Click Begin.

Abandoned cart emails are emails that are sent to re-engage shoppers who left items in their carts without completing checkout.

Cart abandonment emails have a 41.18% open rate ? far outperforming the typical marketing email at 21% ? and are instrumental in recovering lost sales. Here's a guide to writing effective cart abandonment emails that can help boost revenue and customer loyalty for your ecommerce store.