Highlight In Legal Trademarks Templates For Free

Color can serve a key purpose to differentiate your product from the goods or services of others. If you strongly feel that your mark's colors are indispensable to your brand, and you would like to restrict others from the use of similar colors, including a color claim in your trademark application is recommended.

Most trademarks are registered in standard character format. This format protects words, letters, numbers, or a combination of those without any limitation to a specific font style, size, color, or design.

You use the registered trademark symbol (®) to identify a registered trademark. There is some flexibility in how you use any trademark symbol. Still, you typically put the registered trademark symbol (®) immediately next to the trademark and in the upper right corner for words and the lower right corner for logos.

The placement isn't dictated by law, but a general adherence to the standard protocol is advisable. Promotional materials, press releases, articles, and other written documents should use the SM or TM symbol with the most prominent placement of the mark or with the first instance of the mark.

Submitting your design mark in black and white allows you to use any combination of colors for your logo or other image with full trademark coverage. Claiming a color or combination of colors, on the other hand, limits your coverage against infringement to that specific color or combination.

To successfully secure such a trademark, a firm must prove that a single color: Achieves ?secondary meaning? (distinguishes a product from competitors and identifies the company as the definitive source of the product) Doesn't put competitors at a disadvantage by affecting cost or quality.