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When you ask customers to opt-in to your marketing emails, you should offer a brief description of what they're opting into and what they can do if they no longer want to receive emails. You can also use this section to thank people who choose to join your mailing list.

Follow these 8 opt-in best practices to build a healthy email list Tell prospective followers what to expect from your emails. ... Encourage constructive feedback through polls or surveys. ... Keep things simple and don't make it difficult to sign up. ... Offer something valuable in exchange for opting in.

Under the Spam Act 2003, you do not need consent to send marketing emails to a person that has "conspicuously published" their email address, unless the person has also stated that they don't want to receive marketing emails. Emails sent under this exemption must be relevant to the recipient's industry or profession.

Opt-in forms are an effective way to get email consent. They ask people to enter their email address and agree to receive marketing messages. To make your opt-in forms effective, you should use a catchy headline that communicates the value of your offer, such as a lead magnet, a discount, a newsletter, or a free trial.

What is opt-in vs opt-out? Opting-in means that a user will first need to check a box (or take a confirmative action) to consent. While opting-out means a user must uncheck a box to remove their consent.

1. Distorted People. This is one example of opt-in email marketing that uses an exit popup sign-up form. With exit pop-ups, the opt-in email marketing software tracks the cursor, and when the visitor seems like they want to exit the site, an opt-in email form appears.