The case statement, also called the case for support, is the core document of any fundraising campaign, especially for specific fundraising initiatives such as capital or endowment campaigns.
10 Steps for Building Your Fundraising Case Statement for Support Gather background. Build a team. State your timeline. Determine structure. Write an outline. Interview key figures. Create a memorable campaign theme. Insist on an appealing design.
How to Write an Effective Nonprofit Fundraising Letter Determine Your Goal. Think About Your Audience. Tell an Engaging Story. Keep it Donor-Centric. Make it Easy to Read. Skip the Statistics. Emphasize Urgency and Call to Action. Thank and Sign.
Here's how you should structure the perfect case statement for your nonprofit. Start with your mission, imagery, and a tagline. Letter from leadership. Tell your nonprofit's history. Say what you do. Show the impact. Let people visualize your goals. Build transparency. Mention ways to give.
Your letter of arbitration should be concise, professional, and factual. Follow the standard business letter format, including your name and contact information at the top. Ensure that your writing is clear, and avoid using jargon or technical terms that may not be familiar to the reader.
CASE statements always begin with the CASE keyword and end with the END keyword. If no conditions are true, you can use the ELSE clause to return a final value.
Arguments should flow easily from the relevant facts and applicable law. Avoid exaggerating the strengths of your case as well as disparaging the opposing side. Remember that professionalism and credibility are critical to persuasiveness.
A case for support allows you to test your pitch in the lead-up to a capital campaign. These kinds of major fundraising campaigns are big investments of your time and resources, and they have high stakes, so you need to ensure your messaging is as effective as possible early in the process.
Simply put, your case for support is a 2-7 page document that tells donors who your organization is, what it has accomplished in the past, outlines your vision for the future, tells the donor why your organization's vision matters and why the donor should care, and gives the donor a chance to get involved by making an ...