1. Review the university and organization requirements. Prompt: In 600 words or less, please tell us about yourself and why you are applying for this scholarship.Here's the format that you should follow that makes up a winning scholarship application letter: 1. The following is a sample award notification: Subject Line: Jack Kent Cooke Foundation Award Amount. The first thing you want to do when writing your scholarship personal statement is to set the formatting up correctly. The letter is going to answer three questions: Why do you want to pursue additional education? What do you hope to gain through that education?