A person may register a trademark or service with the Division if the mark is used in the Commonwealth. The application for renewal shall contain: (a) the applicant's name and business address;.(b) a written description of the mark;. A: Yes, it is generally possible to register a brand name and logo with the name of the city where you are located. Registration is not required to establish trademark rights. Htm and choose "Search. In general, you can choose to register and trademark a name, logo, or slogan in your application. One can register a trademark with the Massachusetts Secretary of the Commonwealth's Corporations Division. In the Trademark Electronic Application System (TEAS), we have one initial application form with two filing options: TEAS Plus and TEAS Standard. How do you trademark a business name and logo?