What are the different types of intellectual property? What is a trademark or service mark and how do they differ from patents and copyrights?A trademark is a brand name. Get free patent and trademark legal assistance. Patent Pro Bono Program. The first step toward protecting your brand is applying for federal recognition through the United States Patent and Trademark Office (USPTO). File a trademark application and other documents online through TEAS. Are you considering conducting your own NC trademark search? This step-by-step guide will help you with everything you need. Creating a distinctive trademark is crucial for brand protection and market identity in North Carolina.