Rumor has it that Swift advised Travis Kelce to file trademark applications to protect his name in addition to other phrases. NFL tight end Travis Kelce has joined these ranks, applying with the USPTO to register his name, Instagram handle, a catchphrase, and other marks.Travis Kelce recently filed five applications to register marks, namely: his own name, TRAVIS KELCE; "FLIGHT 87", which references his football jersey number. Kansas City Chiefs' tight end Travis Kelce has filed for five new trademarks in his home state of Ohio, documents show. Trademark Application - Application for registration of a trademark or service mark. Rev. Travis Kelce, a household name in the sports arena, has recently filed a series of trademark applications involving his personal brand.