A joint marketing agreement is a legal contract that governs the relationship between two or more companies to collaborate in advertising, promotion and sales. Financial companies choose how they share your personal information.Federal law gives consumers the right to limit some but not all sharing. Joint marketing agreements are contracts that allow companies to market for each other and share audiences. Learn how to manage these agreements. The parties agree to cooperatively develop and implement such joint advertising and marketing programs for the Casinos as they may mutually agree upon. This Agreement (the "Agreement") is made and entered into this _____ of ______,. A joint marketing agreement or similar agreement is necessary in order to set forth the rules of the road for the parties' relationship. SECTION 1.1 - DEFINITIONS. (a). Application. Contact preferences data including marketing content preferences, and the status of whether you opted-out of our marketing notices.