Understand the goals and objectives of each party involved in the marketing agreement. Identify the roles and responsibilities of each party.This joint marketing agreement template will help establish a formal relationship between two parties who wish to engage in joint marketing efforts. Premade Agreement templates! With Noplag Joint Marketing Agreement Template you will be able to draft your agreement better and faster! Welcome to our recruiting website (the "Site") for Harris Search Associates and its affiliates or successors in interest in the United States. A joint marketing agreement is a legal contract that governs the relationship between two or more companies to collaborate in advertising, promotion and sales. A joint marketing agreement or similar agreement is necessary in order to set forth the rules of the road for the parties' relationship. Joint marketing agreements are contracts that allow companies to market for each other and share audiences. Learn how to manage these agreements.