An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In a stock sale, the buyer acquires equity from the target company's shareholders.An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Learn the tax implications for each type of sale. Get a complete comparison between an asset sale vs. Stock sale, including pros and cons associated with each option for selling a business. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. What constitutes a change in ownership? Are there any exclusions from reassessment?