An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. An "asset sale" refers to the acquisition of individual assets and liabilities.An asset sale is when only the individual assets are purchased. Learn the tax implications for each type of sale. While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. While stock sales occur between the shareholder (the business owner) and the buyer, asset sales occur between the company itself and the buyer. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Fairfax County, Virginia - Exclusions are deductions from the definition of gross receipts.