Every business sale contract can be negotiated, but assets that are usually included in the purchase price include furniture, fixtures, equipment, and vehicles. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities.Business personal property deals with the physical assets used in the operation of the business. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests. An asset sale is the sale of just the good stuff: the equipment, trademarks, and customer list, for example. An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer.