The benefit of an asset sale, from the buyer's perspective, is that it can select which assets and liabilities to acquire in the deal, compared to a stock sale or merger, where the buyer acquires all the assets and liabilities of the target.
In an asset sale, the ownership of these acquired assets would change hands, with the buyer negotiating separately for each asset. In a stock sale, ownership of such assets does not change hands in the same way. The target still retains its ownership typically, even if the target has a new owner.
Stock purchases refer to buying shares of the selling business. Asset deals occur when the buyer acquires the target company's operating assets. The seller retains complete business ownership following an asset transaction, and no business ownership is transferred to the buyer.
In an asset sale, the ownership of these acquired assets would change hands, with the buyer negotiating separately for each asset. In a stock sale, ownership of such assets does not change hands in the same way. The target still retains its ownership typically, even if the target has a new owner.
In a share deal, the buyer acquires a separate legal entity, while under an asset deal the assets and liabilities acquired can be transferred directly into the purchasing legal entity. However, it is often useful to establish a separate legal entity that takes over the business that was acquired via the asset deal.
In an asset sale, the seller faces double taxation: the company pays taxes on the sale of assets, and shareholders are taxed on the distribution of proceeds. Buyers may benefit from tax deductions on depreciated assets. In a share sale, the seller typically incurs capital gains tax on the sale of shares.