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Resellers often have access to an existing customer base or specific audience that other SaaS companies want to reach. SaaS companies use resellers to explore new verticals, enter regional or global markets, and/or acquire new customers or user bases all of which are growth levers for driving revenue.
The crucial terms the agreement should cover include:Provider and reseller rights and obligations.Intellectual property ownership.The type of agreementexclusive or non-exclusive.Payment terms and renewals.Applicable laws.Software updates and maintenance.Performance requirements for exclusive agreements.More items...?
A reseller agreement (also known as a reseller contract or resale contract) is a type of agreement where a party authorizes another party to sell its products and services to third parties or end-users.
Master Reseller is an individual/organization selling directly to Sub-distributors, customer End-Users, VARs, and/or Integrators .
Margins for affiliate programs for software are typically 10-15%. However, some competitors may get extreme and offer 30-50% margins (they are just happy to have anyone trying to push their product). Many of your competitors will have their affiliate margins on their websites.
A reseller agreement can mean something different depending on who you ask. Typically, these are agreements where a vendor contracts with a reseller to allow them to sell the vendor's product or services to a third-party. There is the potential for misunderstandings if the wrong terms are included in the agreement.
A software reseller agreement is a legal agreement outlining the rights and responsibilities between the owner of software (the publisher) and a person or business wanting the right to sell or license the software to third parties (the reseller).
A software reseller acts as an intermediary between your organization and numerous software publishers for the purpose of not only acquiring software publishers' offerings, but also the provision of administrative and professional services relating to the use of that software.
There are some general sections and information that any reseller agreement should contain:Agreement and effective dates.Names and relationships of parties.Appointment of reseller.Purchase orders.Accepting, modifying, rejecting, and canceling purchase orders.More items...