The Idaho Master Services Agreement for Digital Advertising Services is a legally binding contract established between a company and a digital advertising agency based in Idaho. This agreement outlines the terms and conditions that both parties must adhere to when engaging in digital advertising campaigns. Keywords: Idaho, Master Services Agreement, Digital Advertising Services This agreement is designed to protect the interests of both the company and the digital advertising agency by clearly defining the scope of work, responsibilities, pricing, and other essential aspects of the digital advertising services provided. Different types of Idaho Master Services Agreements for Digital Advertising Services may include: 1. General Digital Advertising Services Agreement: This type of agreement covers a wide range of digital advertising services offered by the agency, such as search engine marketing (SEM), social media advertising, display advertising, content marketing, and more. 2. Performance-Based Advertising Services Agreement: This specific agreement focuses on outcomes and performance metrics. It may include provisions related to lead generation, cost per acquisition (CPA), return on investment (ROI), and performance-based compensation models for the agency. 3. Mobile Advertising Services Agreement: This type of agreement specifically addresses mobile advertising campaigns, including in-app advertising, mobile display advertising, and mobile search advertising. It may include considerations for responsive design, mobile targeting, and tracking. 4. Programmatic Advertising Services Agreement: This agreement pertains to programmatic advertising, which involves automated buying and selling of ad inventory. It covers programmatic platforms, real-time bidding (RTB), audience targeting, and data management platforms (Dumps). The Idaho Master Services Agreement for Digital Advertising Services typically includes the following key sections: 1. Introduction: Identifies the parties involved, the effective date of the agreement, and a brief background of the digital advertising services. 2. Scope of Work: Outlines the specific services to be provided by the agency, including campaign strategy, media planning, creative development, ad placement, reporting, and analytics. 3. Pricing and Payment Terms: Details the cost structure, fees, payment schedule, and any additional expenses associated with the digital advertising services. 4. Responsibilities and Obligations: Clearly defines the responsibilities of both the company and the agency, such as providing necessary information, assets, and approvals, adhering to advertising policies and regulations, and maintaining confidentiality. 5. Intellectual Property: Addresses ownership and usage rights of creative assets, campaign materials, data, and any custom tools or software developed. 6. Term and Termination: Specifies the duration of the agreement, renewal terms, conditions for termination by either party, and any applicable notice periods. 7. Confidentiality: Includes clauses to protect confidential information shared during the engagement, such as business strategies, customer data, and trade secrets. 8. Dispute Resolution: Outlines alternative ways to resolve disputes, such as negotiation, mediation, or arbitration, to avoid litigation. 9. Representations and Warranties: Sets forth the assurances made by both parties regarding their authority to enter into the agreement, compliance with laws, and absence of infringement of third-party rights. 10. Governing Law and Jurisdiction: Identifies the laws of Idaho that govern the agreement and determines the jurisdiction for resolving any disputes. In summary, the Idaho Master Services Agreement for Digital Advertising Services is a comprehensive contract that establishes a legally binding relationship between a company and a digital advertising agency, ensuring clarity and protecting the interests of both parties involved.
Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.