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Even if the plaintiff cannot prove actual damages, California law provides for statutory damages for violations of the right of publicity. Statutory damages can range from a minimum of $750 to a maximum of $750,000 for each unauthorized use, depending on the circumstances of the case.
Key Components of the Right of Publicity the defendant used the plaintiff's identity or persona; such appropriation was for the defendant's advantage, commercial or otherwise; the plaintiff did not consent to the use of the plaintiff's identity; and. the appropriation is likely to cause injury to the plaintiff.
The right of publicity is an intellectual property right that protects against the misappropriation of a person's name, likeness, or other indicia of personal identity?such as nickname, pseudonym, voice, signature, likeness, or photograph?for commercial benefit.
Defenses to Publicity Rights Claims Although there is no guaranteed list of defenses to privacy actions, the following are defenses that are often upheld: Public interest matters. Parodies. Expressive works of free speech and/or fiction.
The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.
Common Law - Right of Publicity To establish a common law claim a plaintiff must prove: (1) the defendant used the plaintiff's identity; (2) the appropriation was for defendant's advantage, commercially or otherwise; (3) lack of consent; and (4) resulting injury.
Generally, the right of publicity applies only to the sale of products or services. It does not cover non-commercial uses of a name or image, such as photos or video clips that accompany newspaper articles or newscasts. (Public officials thus may face greater obstacles in establishing misappropriation.)