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Trademarks can generally be categorized into one of four categories of distinctiveness, from most to least distinctive: coined, arbitrary, suggestive and descriptive. Words and designs that lack any distinctiveness fall into a fifth category, generic, and cannot function as trademarks.
Trademarks and other intellectual property can be critical to a borrower's financial success and may represent a significant portion of the value of the borrower's business. Thus, trademarks may be an important part of the lender's collateral.
Types of trademarks for products include five main categories: generic mark, descriptive mark, suggestive mark, fanciful, and arbitrary mark. A generic trademark actually doesn't qualify for a trademark unless it includes more specific detail.
A trademark offers legal protection for a word, symbol, phrase, logo, design, or combination of those that represents a source of goods or services. Types of trademarks for products include five main categories: generic mark, descriptive mark, suggestive mark, fanciful, and arbitrary mark.
Typically, capitalization, font, letter size, etc. are not relevant for a trademark. Only if there is something special about the design, and that special facet is asserted as a part of the mark, will it be considered. Most marks, are simply word marks and the typesetting factors are not involved.
Trademarks can generally be categorized into one of four categories of distinctiveness, from most to least distinctive: coined, arbitrary, suggestive and descriptive. Words and designs that lack any distinctiveness fall into a fifth category, generic, and cannot function as trademarks.
Almost anything can be a trademark if it indicates the source of your goods and services. It could be a word, slogan, design, or combination of these. It could even be a sound, a scent, or a color....Standard character formatUnder Armour®TwitterA®It's finger lickin' good! A®Just do itA®America runs on Dunkin'A®
What Is a Trademark and What Are the Types?Arbitrary and Fanciful Trademarks.Suggestive Trademarks.Descriptive Trademarks.
Trademarks The most common trademarks are business and product names, logos, and slogans, but non-traditional trademarks can be registered as well. Anything from a color scheme to a sound or even a smell can become a registered trademark if it represents your business in the marketplace.