The Pennsylvania New Media Relations Policy is a comprehensive and structured framework that sets guidelines and principles for how the state government of Pennsylvania engages with various new media platforms. This policy aims to ensure effective communication, transparency, and accountability while leveraging the power of new media technologies to connect with the public. It also encompasses guidelines for government officials, employees, and departments to responsibly use new media tools. The Pennsylvania New Media Relations Policy is divided into several types or categories, each addressing specific areas of concern and outlining distinct guidelines. These types are: 1. Social Media Policy: This aspect of the policy provides guidelines on how government agencies should utilize social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. It outlines the rules for posting content, interacting with the public, monitoring comments, and ensuring consistency across platforms. 2. Online Content Management Policy: This section focuses on managing and updating the state government's websites, including the creation and maintenance of web content, ensuring accessibility, and adhering to best practices in web design and usability. 3. Blogging and Micro-Blogging Policy: It covers the rules governing state officials and employees who maintain blogs or micro-blogs such as personal websites, Medium, or platforms like Tumblr. This type of policy emphasizes the importance of transparency, disclosure, and distinguishing personal opinions from official statements. 4. Multimedia Content Policy: This section provides guidelines for the creation and dissemination of multimedia content such as videos, podcasts, infographics, and images. It outlines the standards for content quality, copyrights, attributions, and suitable platforms to ensure efficient communication and engagement. 5. Mobile Applications Policy: With the increasing use of mobile devices, this policy outlines guidelines for the development, security, and accessibility of mobile applications created by state agencies. It emphasizes user experience, privacy protection, and regular updates. 6. Data and Privacy Policy: This aspect of the Pennsylvania New Media Relations Policy addresses the protection of user data and privacy when utilizing new media platforms. It sets guidelines for handling personal information, ensuring compliance with relevant privacy laws and regulations. 7. Crisis Communication Policy: This policy covers protocols and guidelines for communicating with the public through new media during crises, emergencies, or public incidents. It emphasizes quick response, accurate information dissemination, and collaboration with other state agencies. The various types of Pennsylvania New Media Relations Policy collectively strive to establish a consistent and responsible presence of the state government in the evolving landscape of new media. By adhering to these guidelines, the government can effectively communicate and engage with the public while maintaining transparency and accountability.
Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.