This is a co-marketing agreement between a manufacturer of computer software products and another company that also manufactures software products for the same type customers. They desire to help each other identify prospective customers for each party's software products and services and therefore enter into this agreement. The agreement identifies their roles and responsibilities, reservation of rights, promotional activities, media events, and other necessary ares of concern.
Rhode Island Co-Marketing Agreement
Category:
State:
Multi-State
Control #:
US-TC0509
Format:
Word;
PDF;
Rich Text
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FAQ
Aspects of the joint marketing agreement should include: The terms for exiting the agreement and how easily either party can do so. Whether the agreement is exclusive and if so, if exceptions to the exclusivity exist. Whether restrictions will exist on each party's authority to promote the other party's products.
Definition: Co-marketing is a joint marketing effort between two or more companies to simultaneously promote both businesses. The marketing can take many forms from logos and links on websites to full-fledged website overhauls and special packaging.
Those seven elements are: Identification (Defining all the parties involved) Offer (The agreement) Acceptance (Agreement mirrored by other parties) Mutual consent (Signatory consent of all parties) Consideration (The value exchanged for the offer) Capacity (Legal/mental competence of all parties)
A joint marketing agreement is a contract between two or more parties in which at least one party agrees to collaborate on promoting the other's offerings. Joint marketing agreements are sometimes called co-marketing agreements or co-branding agreements.
