Request for Advertising Rate Information is a formal request for media rate information from a media outlet such as a TV channel, radio station, magazine, newspaper, website or other media source. The request typically includes the desired media type, the target audience, the desired reach, the desired frequency of the advertisement, and the desired duration of the campaign. This information is then used by the media outlet to provide an estimate of the cost of the campaign. Types of Request for Advertising Rate Information include: • Broadcast (TV & Radio): This type of request is used to request rate information from television and radio outlets. • Print (Newspaper & Magazine): This type of request is used to request rate information from print outlets such as newspapers and magazines. • Digital (Web & Social Media): This type of request is used to request rate information from digital outlets such as websites and social media platforms.