Customer Service Strategy is a plan of action that organizations use to ensure they are providing the best possible customer service. It involves setting goals, identifying customer needs and expectations, creating processes to meet those needs, and developing customer service staff. It is important to have a comprehensive strategy in place to build customer loyalty and increase customer satisfaction. Types of Customer Service Strategies include: 1. Proactive Customer Service: This strategy involves anticipating customer needs and taking proactive steps to meet them. It is often used to build customer loyalty and increase customer satisfaction. 2. Personalization: This strategy involves making personalized connections with customers through tailored communication and services. 3. Automation: Automation helps reduce customer service costs by streamlining processes and providing standardized customer service experiences. 4. Self-Service: Self-service technology allows customers to find their own answers through online resources or chatbots. 5. Multi-channel Support: This strategy involves providing customers with multiple ways to contact customer service such as phone, email, chat, and social media.