Issues-Claim for Damages Based Upon Defamation-Private Figure is a civil lawsuit brought against a person or entity that has made a false statement of fact about an individual or organization that damaged that person or organization's reputation. This type of claim is based on the tort of defamation, and it is typically brought by a "private figure" (as opposed to a "public figure"), meaning the plaintiff in the lawsuit is not a public official or celebrity. In a defamation case, the plaintiff must prove that the defendant made a false statement of fact about the plaintiff, that the statement was published, and that it caused the plaintiff economic or personal harm. Depending on the jurisdiction, the plaintiff may also have to prove that the defendant was negligent or malicious in making the statement. Types of Issues-Claim for Damages Based Upon Defamation-Private Figure may include: 1. Libel: This type of defamation occurs when a false statement is made in written form. 2. Slander: This type of defamation occurs when a false statement is made in spoken form. 3. Product Disparagement: This type of defamation occurs when a false statement is made about a product or service.