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In California, for example, you have to file Amended Articles of Incorporation to change the name of a corporation, or Amended Articles of Organization to change the name of an LLC - either way, the filing fee is only $30.
You have to announce the name change with enthusiasm and excitement, no matter why the change is taking place, so go right out and announce it. State what your old name was and now the new one. Why is the name changing? Reassure customers that the quality of products will continue to be the same.
Make a list of all touch points of your brand. Where do customers (and potential customers) come in contact with your brand. Create a launch calendar. Start working backwards from your launch date to set deadlines for yourself and your designer. Consider your audience. Write your brand story. Gain extra publicity.
Start with brand strategy. Before you can ever develop a new name for your business, you have to get clear on your company's identity. Identify a new brand name. Create and implement the brand design/visual identity. Communicate the changes to your stakeholders.
Write a press release to announce the new business name. Include background information about the reason for the change, and present your exciting business plans for the future. Submit the press release to the local media to make your announcement.
Begin with your employees. Inventory your marketing materials. Announce the name change publicly, with a multichannel approach. Announce it again, in another way. Flip the switch. Go big.
Generally, businesses need a new EIN when their ownership or structure has changed. Although changing the name of your business does not require you to obtain a new EIN, you may wish to visit the Business Name Change page to find out what actions are required if you change the name of your business.
Send a brief mass email to coworkers and other professional contacts to tell them your new name and new email address. Change your email signature. Change your outgoing voice mail message and the recorded name you made for the phone directory.
Start by understanding your mission, vision, and values. Have a complete rebranding strategy that works with your existing branding. Consider your audience, the market, and your competition. Collaborate with your team. Rename your business. Rebuild your brand identity. Manage the rebrand carefully.