11.4.3.5 Lost Profits — Price Erosion / Cost Increases refers to a type of economic loss that results from a change in market conditions that leads to a decrease in the price of a good or service or an increase in the cost of production. This type of loss is often the result of a competitive market or a natural disaster. The two types of 11.4.3.5 Lost Profits — Price Erosion / Cost Increases are: 1. Price Erosion: This occurs when the price of a good or service decreases due to competition or changes in the market. This can lead to a reduced profit margin for the producer or seller. 2. Cost Increases: This occurs when the cost of producing a good or service increases. This can be due to changes in the cost of materials, labor, or other inputs. This can lead to a reduced profit margin for the producer or seller.