Utah Celebrity Promotion License Agreement is a legally binding document signed between a website owner or operator and a celebrity for promotional purposes. This agreement is specifically tailored to facilitate the promotion of a website by leveraging the celebrity's fame and influence. Below are some details explaining what this agreement entails: 1. Purpose: The primary objective of the Utah Celebrity Promotion License Agreement is to allow the website owner to use a celebrity's name, image, voice, and likeness to promote their website and its associated products or services. 2. Rights Granted: This agreement grants the website owner the non-exclusive rights to use the celebrity's name, image, voice, and likeness for a specified period. It empowers the website owner to utilize these rights across various promotional channels, including but not limited to website content, social media, advertisements, press releases, and other marketing materials. 3. Compensation and Royalties: The agreement outlines the compensation structure for the celebrity's involvement in the website promotion. This may include upfront payments, royalties based on website performance, a percentage of revenue generated through promotions, or a flat fee depending on the negotiated terms. 4. Usage Limitations: While the license agreement allows the website owner certain rights to utilize the celebrity's name and likeness, it also sets limitations on the manner in which they can be used. The agreement may outline specific guidelines to ensure the celebrity's image is not misused or tarnished, including restrictions on promoting controversial or unethical content. 5. Termination and Renewal: The agreement will specify the duration for which the license is granted, and both parties have the option to renew the agreement upon expiration. It also outlines conditions under which either party can terminate the agreement, such as breach of contract or failure to fulfill obligations. Types of Utah Celebrity Promotion License Agreements: 1. Endorsement Agreement: This type of agreement focuses on the celebrity's endorsement of a specific product or service offered by the website. It often includes provisions detailing how the endorsement will be performed, such as testimonials or appearing in advertising campaigns. 2. Sponsored Content Agreement: This agreement aims at having the celebrity create or contribute content for the website. This could involve writing blog posts, filming videos, or providing interviews that showcase their expertise or experiences related to the website's niche. 3. Brand Ambassador Agreement: Under this agreement, the celebrity becomes the face of the website's brand. They may be involved in promotional events, public appearances, and targeted marketing campaigns to build brand awareness and loyalty. 4. Publicity Rights License Agreement: This agreement focuses specifically on the licensing of the celebrity's name, image, voice, and likeness for promotional purposes on the website. It grants the website owner the right to exploit the publicity rights commercially. By following the provisions of the Utah Celebrity Promotion License Agreement, website owners can leverage the influence and popularity of celebrities to enhance their online presence, attract a wider audience, and ultimately boost their website's success.
Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.