The Wisconsin Merchandise License Agreement is a legal contract that establishes the terms and conditions between a licensor and a licensee for the use and commercialization of merchandise pertaining to the state of Wisconsin. This agreement allows individuals or businesses to obtain a license to produce, distribute, and sell merchandise that prominently displays trademarks, logos, symbols, designs, or other identifying marks associated with Wisconsin. Wisconsin offers different types of Merchandise License Agreements to cater to various licensees and merchandise categories: 1. Sports Merchandise License Agreement: This type of agreement allows licensees to produce and sell merchandise related to Wisconsin's sports teams, such as the Green Bay Packers football team, the Milwaukee Brewers baseball team, or the Milwaukee Bucks basketball team. 2. Tourism Merchandise License Agreement: This agreement grants licensees permission to create and market merchandise featuring iconic Wisconsin tourist attractions, such as the Wisconsin Dells, Door County, or the North woods region. 3. University Merchandise License Agreement: Wisconsin is home to several renowned universities, including the University of Wisconsin-Madison and the University of Wisconsin-Milwaukee. This license agreement enables licensees to produce and sell merchandise featuring university logos, mascots, and other official symbols. 4. Historical Merchandise License Agreement: Licensees interested in producing merchandise that commemorates Wisconsin's rich historical heritage can enter into this agreement. It allows for the use of historical landmarks, figures, events, or traditions associated with the state. 5. Iconic Slogan Merchandise License Agreement: Wisconsin is known for its iconic slogans, such as "America's Fairyland" and "Forward." This license agreement permits licensees to utilize these slogans on merchandise and capitalize on their recognition. The Wisconsin Merchandise License Agreement ensures that licensees adhere to specific guidelines outlined by the licensor, such as quality standards, marketing and advertising restrictions, royalty payments, and trademark usage requirements. Additionally, it delineates the duration of the agreement, the territory in which the merchandise can be distributed, and any exclusivity clauses. Licensees seeking to enter into a Wisconsin Merchandise License Agreement must go through an application process, which often involves submitting a detailed proposal outlining their intended merchandise, marketing strategies, production plans, and sales projections. After approval, a license fee may be required, and royalties are typically paid based on a percentage of the licensee's net sales. In summary, the Wisconsin Merchandise License Agreement allows individuals or businesses to legally produce, distribute, and sell merchandise associated with the state of Wisconsin. This agreement encompasses various types, such as sports, tourism, university, historical, and iconic slogan licenses, each tailored to different merchandise categories. Successful applicants must comply with the licensor's guidelines and, in return, gain the rights to profit from the sale of Wisconsin-themed merchandise.
Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.