In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Phoenix Arizona: A hub for Television Advertising Production Contracts with Actors for Infomercials In the bustling city of Phoenix, Arizona, the Television Advertising Production industry thrives, creating countless opportunities for actors to showcase their talent and collaborate with production companies. One of the most lucrative and sought-after contracts in this industry is between Television Advertising Production Companies and Actors for the production of Infomercials. This detailed description will shed light on the various types of contracts prevalent in Phoenix, Arizona, and the essential keywords associated with them. 1. Fixed-Term Contracts: One common type of contract in Phoenix, Arizona, is the Fixed-Term Contract. This agreement outlines the specific duration during which the television advertising production company engages the actor's services for the infomercial. The terms and conditions of compensation, shooting schedules, rehearsal time, and the actor's exclusivity during the contract period are significant aspects of this type of agreement. 2. Non-Exclusive Contracts: Non-exclusive contracts are particularly prevalent in the Phoenix area. Television advertising production companies often engage actors through non-exclusive contracts, allowing actors to work with multiple companies simultaneously. This flexibility benefits both parties, as the actor gains exposure and diversifies their portfolio while the production company can select from a wider pool of talent. 3. Usage Contracts: Usage contracts pertain to the specific rights granted to the television advertising production company to use the actor's image, voice, or likeness in the infomercial. This contract may stipulate whether the actor's performance will be used for broadcast television, online streaming platforms, social media advertisements, or all of the above. Usage contracts ensure clarity and prevent any future disputes regarding the extent of the production company's rights. 4. Compensation and Royalty Contracts: Compensation and royalty contracts are essential in the world of television advertising in Phoenix. They outline the actor's financial remuneration, including fees for shooting days, rehearsal time, and any additional services required. Royalties may also be negotiated in cases where the infomercial's success generates ongoing revenue through direct sales or extended licensing. 5. Non-Disclosure and Confidentiality Agreements: To maintain the secrecy of upcoming infomercial projects, television advertising production companies often require actors to sign non-disclosure and confidentiality agreements in Phoenix. These contracts prevent the actors from revealing any details related to the production, ensuring that the marketing strategies and creative elements remain confidential until officially launched. 6. Arbitration and Dispute Resolution Contracts: In the event of any disputes or disagreements between the television advertising production company and the actor, arbitration and dispute resolution contracts come into play. These contracts specify the method, forum, and rules to be followed in resolving conflicts, ensuring a fair and efficient resolution process. In conclusion, the world of Television Advertising Production in Phoenix, Arizona, offers a myriad of contract options for actors involved in infomercials. From fixed-term and non-exclusive contracts to usage and compensation agreements, each type serves a specific purpose, providing clarity and protection to both the production companies and the actors. Non-disclosure agreements and dispute resolution contracts further contribute to creating a transparent and professional working environment. With the right contract in place, actors and television advertising production companies can collaborate seamlessly to create captivating and successful infomercials for audiences in Phoenix and beyond.Phoenix Arizona: A hub for Television Advertising Production Contracts with Actors for Infomercials In the bustling city of Phoenix, Arizona, the Television Advertising Production industry thrives, creating countless opportunities for actors to showcase their talent and collaborate with production companies. One of the most lucrative and sought-after contracts in this industry is between Television Advertising Production Companies and Actors for the production of Infomercials. This detailed description will shed light on the various types of contracts prevalent in Phoenix, Arizona, and the essential keywords associated with them. 1. Fixed-Term Contracts: One common type of contract in Phoenix, Arizona, is the Fixed-Term Contract. This agreement outlines the specific duration during which the television advertising production company engages the actor's services for the infomercial. The terms and conditions of compensation, shooting schedules, rehearsal time, and the actor's exclusivity during the contract period are significant aspects of this type of agreement. 2. Non-Exclusive Contracts: Non-exclusive contracts are particularly prevalent in the Phoenix area. Television advertising production companies often engage actors through non-exclusive contracts, allowing actors to work with multiple companies simultaneously. This flexibility benefits both parties, as the actor gains exposure and diversifies their portfolio while the production company can select from a wider pool of talent. 3. Usage Contracts: Usage contracts pertain to the specific rights granted to the television advertising production company to use the actor's image, voice, or likeness in the infomercial. This contract may stipulate whether the actor's performance will be used for broadcast television, online streaming platforms, social media advertisements, or all of the above. Usage contracts ensure clarity and prevent any future disputes regarding the extent of the production company's rights. 4. Compensation and Royalty Contracts: Compensation and royalty contracts are essential in the world of television advertising in Phoenix. They outline the actor's financial remuneration, including fees for shooting days, rehearsal time, and any additional services required. Royalties may also be negotiated in cases where the infomercial's success generates ongoing revenue through direct sales or extended licensing. 5. Non-Disclosure and Confidentiality Agreements: To maintain the secrecy of upcoming infomercial projects, television advertising production companies often require actors to sign non-disclosure and confidentiality agreements in Phoenix. These contracts prevent the actors from revealing any details related to the production, ensuring that the marketing strategies and creative elements remain confidential until officially launched. 6. Arbitration and Dispute Resolution Contracts: In the event of any disputes or disagreements between the television advertising production company and the actor, arbitration and dispute resolution contracts come into play. These contracts specify the method, forum, and rules to be followed in resolving conflicts, ensuring a fair and efficient resolution process. In conclusion, the world of Television Advertising Production in Phoenix, Arizona, offers a myriad of contract options for actors involved in infomercials. From fixed-term and non-exclusive contracts to usage and compensation agreements, each type serves a specific purpose, providing clarity and protection to both the production companies and the actors. Non-disclosure agreements and dispute resolution contracts further contribute to creating a transparent and professional working environment. With the right contract in place, actors and television advertising production companies can collaborate seamlessly to create captivating and successful infomercials for audiences in Phoenix and beyond.
Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.
