Having a key figure endorse your product is a time honored step to success. Athlete endorsements are popular as athletes identify with and appeal to all demographics.
Houston Texas Endorsement Agreement Between Apparel Company and Licensor of Professional Athlete — Replacing Agreement with former Licensor An endorsement agreement is a legally binding document that outlines the partnership between an apparel company and a professional athlete as the licensor. This specific type of endorsement agreement takes place in Houston, Texas, the vibrant and diverse city known for its bustling sports community. The agreement represents a replacement of a previous partnership with a former licensor, signaling a transition to a new collaboration in the endorsement space for the athlete and the apparel company. This endorsement agreement serves as a fundamental tool to solidify their joint venture and leverage the athlete's popularity and influence to endorse the apparel company's products in the market. Key aspects of this Houston Texas Endorsement Agreement include: 1. Parties Involved: The agreement clearly identifies the parties involved, namely the apparel company and the professional athlete as the licensor. Both parties must be legally recognized entities, with their respective legal names, addresses, and contact information provided. 2. Term and Termination: The agreement establishes the duration of the endorsement partnership, specifying a start and end date. Additionally, it outlines the circumstances that may lead to termination, such as breach of contract or failure to meet performance expectations. 3. Scope of Endorsement: The agreement details the specific products, merchandise, or services that the athlete will endorse on behalf of the apparel company. It also outlines any limitations or exclusions, ensuring that the athlete's endorsement is aligned with their personal brand. 4. Compensation and Royalties: This section defines the financial obligations of the apparel company towards the licensor. It covers the payment structure, including base compensation, royalties, bonuses, and any additional incentives for achievement of specific milestones. 5. Intellectual Property: Intellectual property rights are crucial in endorsement agreements. The agreement outlines the usage and licensing of the athlete's name, image, likeness, and any other proprietary rights associated with them. It also addresses potential conflicts with existing third-party endorsements. 6. Obligations and Expectations: Both parties have certain obligations to fulfill under the endorsement agreement. The licensor commits to actively promote and endorse the apparel company's products while complying with any reasonable requests made by the company. The apparel company agrees to provide necessary resources, marketing materials, and support to enhance the athlete's endorsement. 7. Publicity and Marketing: This section governs the promotional activities carried out by the athlete in relation to the brand. It may include participation in advertising campaigns, public appearances, social media endorsements, and other marketing activities, including any limitations or restrictions. 8. Indemnification and Liability: The endorsement agreement addresses indemnification, stating that each party will bear responsibility for any claims, damages, or liabilities incurred due to their breach of the agreement or any violation of laws or regulations. 9. Governing Law and Venue: This clause determines the jurisdiction and applicable law in case of any legal disputes that may arise between the parties. Houston, Texas, is typically established as the governing law and venue due to the location of the endorsement agreement. Other types of Houston Texas Endorsement Agreement Between Apparel Company and Licensor of Professional Athlete could include variations based on the compensation structure (e.g., flat fee versus tiered royalties), contract length (short-term versus long-term), exclusivity (sole endorsement versus non-exclusive), or specific industry sectors within the apparel companies (sportswear, footwear, accessories, etc.).Houston Texas Endorsement Agreement Between Apparel Company and Licensor of Professional Athlete — Replacing Agreement with former Licensor An endorsement agreement is a legally binding document that outlines the partnership between an apparel company and a professional athlete as the licensor. This specific type of endorsement agreement takes place in Houston, Texas, the vibrant and diverse city known for its bustling sports community. The agreement represents a replacement of a previous partnership with a former licensor, signaling a transition to a new collaboration in the endorsement space for the athlete and the apparel company. This endorsement agreement serves as a fundamental tool to solidify their joint venture and leverage the athlete's popularity and influence to endorse the apparel company's products in the market. Key aspects of this Houston Texas Endorsement Agreement include: 1. Parties Involved: The agreement clearly identifies the parties involved, namely the apparel company and the professional athlete as the licensor. Both parties must be legally recognized entities, with their respective legal names, addresses, and contact information provided. 2. Term and Termination: The agreement establishes the duration of the endorsement partnership, specifying a start and end date. Additionally, it outlines the circumstances that may lead to termination, such as breach of contract or failure to meet performance expectations. 3. Scope of Endorsement: The agreement details the specific products, merchandise, or services that the athlete will endorse on behalf of the apparel company. It also outlines any limitations or exclusions, ensuring that the athlete's endorsement is aligned with their personal brand. 4. Compensation and Royalties: This section defines the financial obligations of the apparel company towards the licensor. It covers the payment structure, including base compensation, royalties, bonuses, and any additional incentives for achievement of specific milestones. 5. Intellectual Property: Intellectual property rights are crucial in endorsement agreements. The agreement outlines the usage and licensing of the athlete's name, image, likeness, and any other proprietary rights associated with them. It also addresses potential conflicts with existing third-party endorsements. 6. Obligations and Expectations: Both parties have certain obligations to fulfill under the endorsement agreement. The licensor commits to actively promote and endorse the apparel company's products while complying with any reasonable requests made by the company. The apparel company agrees to provide necessary resources, marketing materials, and support to enhance the athlete's endorsement. 7. Publicity and Marketing: This section governs the promotional activities carried out by the athlete in relation to the brand. It may include participation in advertising campaigns, public appearances, social media endorsements, and other marketing activities, including any limitations or restrictions. 8. Indemnification and Liability: The endorsement agreement addresses indemnification, stating that each party will bear responsibility for any claims, damages, or liabilities incurred due to their breach of the agreement or any violation of laws or regulations. 9. Governing Law and Venue: This clause determines the jurisdiction and applicable law in case of any legal disputes that may arise between the parties. Houston, Texas, is typically established as the governing law and venue due to the location of the endorsement agreement. Other types of Houston Texas Endorsement Agreement Between Apparel Company and Licensor of Professional Athlete could include variations based on the compensation structure (e.g., flat fee versus tiered royalties), contract length (short-term versus long-term), exclusivity (sole endorsement versus non-exclusive), or specific industry sectors within the apparel companies (sportswear, footwear, accessories, etc.).
Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.
