Direct marketing is the distribution of information, products or services through any advertising medium that requires the individual to respond directly to the advertiser. Direct mail is a method of advertising a product or service using letters, cards or leaflets sent through the post, or via fax or email, and personally addressed to a selected list of individuals or organizations.
This checklist provides guidance for those who wish to undertake a direct mail advertising campaign.
Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.
