Los Angeles California Acuerdo de licencia de promoción de celebridades para promocionar productos comerciales - Celebrity Promotion License Agreement for promoting commercial products

• Category: Licencias - Adquisiciones de derechos - Celebridades
• State: Multi-State
• County: Los Angeles
• Control #: US-ET0212AM
• Format: Word

Description

Leyes multimedia: formas y análisis por Richard Raysman, Peter Brown y Jeffrey Neuburger Los Angeles, California's Celebrity Promotion License Agreement for promoting commercial products is a legally binding contract that outlines the terms, conditions, and rights associated with using a celebrity's image, name, or likeness for endorsing and advertising commercial products within the Los Angeles area. This agreement serves as a crucial tool for businesses aiming to leverage the influence and popularity of celebrities to boost their brand exposure and increase sales. The Celebrity Promotion License Agreement typically includes several key components, such as: 1. Parties Involved: This section outlines the parties involved in the agreement, including the celebrity (licensor) and the business or brand (licensee). 2. Grant of Rights: This clause specifies the rights granted by the celebrity to the licensee. It may include the right to use the celebrity's name, image, voice, signature, or likeness for marketing and endorsing commercial products within Los Angeles, California. 3. Exclusive or Non-Exclusive Agreement: The agreement can be exclusive, granting the licensee the sole right to use the celebrity's endorsement, or non-exclusive, allowing the celebrity to endorse other products simultaneously. 4. Duration and Territory: This portion defines the duration of the agreement, indicating the start and end date of the endorsement period. The territory section defines the geographical area within Los Angeles, California, where the licensee can utilize the celebrity's promotion. 5. Compensation and Royalties: The agreement specifies the payment terms, including the monetary compensation provided to the celebrity for endorsing the commercial products. It may also detail royalty rates based on sales or other agreed-upon metrics. 6. Product Endorsement Guidelines: This clause outlines the specifics regarding the types of products that the licensee can promote using the celebrity's image, name, or likeness. It may contain any restrictions or guidelines to ensure product compatibility and alignment with the celebrity's brand image. 7. Intellectual Property and Indemnification: This section clarifies that the licensee shall not acquire any ownership rights over the celebrity's intellectual property, and the celebrity shall be indemnified against any legal claims arising from the use of their image or likeness. Additionally, different types of celebrity promotion license agreements may exist within Los Angeles, California, depending on their focus or scope: 1. Product Brand Ambassador Agreement: This type of agreement designates the celebrity as a long-term brand ambassador, endorsing multiple products and services of the licensee within a specified period. 2. Limited-Use Agreement: This agreement allows the celebrity's endorsement only for a specific campaign or for promoting a particular product or service, limiting the licensee's rights to a defined scope and time frame. 3. Event-specific Agreements: For events like concerts, premieres, or award shows, agreements may be tailored for temporary endorsement during the event or related promotions. In conclusion, the Los Angeles, California Celebrity Promotion License Agreement is a vital legal document for businesses pursuing celebrity endorsements. It establishes the terms and conditions surrounding the use of a celebrity's image or likeness to promote commercial products, ensuring compliance with applicable laws, protecting intellectual property rights, and facilitating a mutually beneficial working relationship between the licensee and the celebrity.

Los Angeles, California's Celebrity Promotion License Agreement for promoting commercial products is a legally binding contract that outlines the terms, conditions, and rights associated with using a celebrity's image, name, or likeness for endorsing and advertising commercial products within the Los Angeles area. This agreement serves as a crucial tool for businesses aiming to leverage the influence and popularity of celebrities to boost their brand exposure and increase sales. The Celebrity Promotion License Agreement typically includes several key components, such as: 1. Parties Involved: This section outlines the parties involved in the agreement, including the celebrity (licensor) and the business or brand (licensee). 2. Grant of Rights: This clause specifies the rights granted by the celebrity to the licensee. It may include the right to use the celebrity's name, image, voice, signature, or likeness for marketing and endorsing commercial products within Los Angeles, California. 3. Exclusive or Non-Exclusive Agreement: The agreement can be exclusive, granting the licensee the sole right to use the celebrity's endorsement, or non-exclusive, allowing the celebrity to endorse other products simultaneously. 4. Duration and Territory: This portion defines the duration of the agreement, indicating the start and end date of the endorsement period. The territory section defines the geographical area within Los Angeles, California, where the licensee can utilize the celebrity's promotion. 5. Compensation and Royalties: The agreement specifies the payment terms, including the monetary compensation provided to the celebrity for endorsing the commercial products. It may also detail royalty rates based on sales or other agreed-upon metrics. 6. Product Endorsement Guidelines: This clause outlines the specifics regarding the types of products that the licensee can promote using the celebrity's image, name, or likeness. It may contain any restrictions or guidelines to ensure product compatibility and alignment with the celebrity's brand image. 7. Intellectual Property and Indemnification: This section clarifies that the licensee shall not acquire any ownership rights over the celebrity's intellectual property, and the celebrity shall be indemnified against any legal claims arising from the use of their image or likeness. Additionally, different types of celebrity promotion license agreements may exist within Los Angeles, California, depending on their focus or scope: 1. Product Brand Ambassador Agreement: This type of agreement designates the celebrity as a long-term brand ambassador, endorsing multiple products and services of the licensee within a specified period. 2. Limited-Use Agreement: This agreement allows the celebrity's endorsement only for a specific campaign or for promoting a particular product or service, limiting the licensee's rights to a defined scope and time frame. 3. Event-specific Agreements: For events like concerts, premieres, or award shows, agreements may be tailored for temporary endorsement during the event or related promotions. In conclusion, the Los Angeles, California Celebrity Promotion License Agreement is a vital legal document for businesses pursuing celebrity endorsements. It establishes the terms and conditions surrounding the use of a celebrity's image or likeness to promote commercial products, ensuring compliance with applicable laws, protecting intellectual property rights, and facilitating a mutually beneficial working relationship between the licensee and the celebrity.

Para su conveniencia, debajo del texto en español le brindamos la versión completa de este formulario en inglés. For your convenience, the complete English version of this form is attached below the Spanish version.