Get Emotions In Consumer Behavior A Hierarchical Approach Form

Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers capitalise on these behaviours by predicting how and when a consumer will make a purchase.

The most popular approaches to consumer behaviour can be divided into cognitive, behaviourist and psychodynamic categories.

Assumptions concerning consumer behaviour: Consumers have limited resources ie. There needs and wants are greater than their income. Consumers seek to get maximum utility/satisfaction when buying goods. Consumers will act rationally ie.

This ad is just one example of a marketing and advertising tool where marketers use emotion to make the audience notice a brand and purchase products. Typically, emotional marketing works by tapping into a singular emotion to get a response from the target audience.

The decision-making process in the EBM model comprises the following components: need recognition, search for information& information processing, pre-purchase alternative evaluation, purchase, consumption and post- purchase alternative evaluation as well as divestment.

(D) Emotional View or Model – The Emotional model states that all consumers are emotional and act upon their emotions while making a purchase decision. Consumers make more impulsive purchases when they relate themselves with a product or service.

The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.

Emotional decisions: How emotions affect decision making Making emotional decisions is natural. For example, if you're feeling happy, you might decide to walk home via a sunny park. But if you'd been chased by a dog as a child, that same sunny park might trigger feelings of fear, and you'd take the bus instead.

3.2 The factors which influence consumer behaviour Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status)

Understanding the role emotion plays in shopper behavior When we have to make a decision, emotions from the past involving similar experiences influence the choices we are considering. These emotions create preferences which lead to our decision. Most importantly, emotions push us toward action.

Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers capitalise on these behaviours by predicting how and when a consumer will make a purchase.

The most popular approaches to consumer behaviour can be divided into cognitive, behaviourist and psychodynamic categories.

Assumptions concerning consumer behaviour: Consumers have limited resources ie. There needs and wants are greater than their income. Consumers seek to get maximum utility/satisfaction when buying goods. Consumers will act rationally ie.

This ad is just one example of a marketing and advertising tool where marketers use emotion to make the audience notice a brand and purchase products. Typically, emotional marketing works by tapping into a singular emotion to get a response from the target audience.

The decision-making process in the EBM model comprises the following components: need recognition, search for information& information processing, pre-purchase alternative evaluation, purchase, consumption and post- purchase alternative evaluation as well as divestment.

(D) Emotional View or Model – The Emotional model states that all consumers are emotional and act upon their emotions while making a purchase decision. Consumers make more impulsive purchases when they relate themselves with a product or service.

The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.

Emotional decisions: How emotions affect decision making Making emotional decisions is natural. For example, if you're feeling happy, you might decide to walk home via a sunny park. But if you'd been chased by a dog as a child, that same sunny park might trigger feelings of fear, and you'd take the bus instead.

3.2 The factors which influence consumer behaviour Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status)

Understanding the role emotion plays in shopper behavior When we have to make a decision, emotions from the past involving similar experiences influence the choices we are considering. These emotions create preferences which lead to our decision. Most importantly, emotions push us toward action.