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A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

Basically brands carry out the function of recognizing which simplifies the task of handling and tracking down products in an organisation. It facilitates inventory management and helps in maintaining accounting records.

Building a brand — a step-by-step guide Identifying your audience. Research your competitors. Define your brand's purpose and position. Develop a personality and brand voice. Create your brand story. Pick a brand name. Write a slogan. Design your brand look and logo.

Differentiation. Authenticity. Value Setting and Centering. Unification.

You can start creating, developing or improving your brand strategy by focusing on these three core elements of a brand: Promise, Positioning, and Performance. These elements are referred to as the Three Brand Ps. A brand's success depends on how well these elements are defined, planned and executed.

Brand management basically has two functions, namely brand awareness and brand image. First, create awareness of your brand using your brand elements – display your logo (name, symbol, slogan, font and colours) on your clothing, products, packaging, vehicles, stationary, email signatures, tools etc.

People + Culture + Feelings + Relationships = Branding The logo is a quick yet important culmination of the above brand equation, the messaging defines the brand equation, and the marketing attempts to build the bridge to communicate the brand equation to the consumer you are trying to build a relationship with.

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

Basically brands carry out the function of recognizing which simplifies the task of handling and tracking down products in an organisation. It facilitates inventory management and helps in maintaining accounting records.

Building a brand — a step-by-step guide Identifying your audience. Research your competitors. Define your brand's purpose and position. Develop a personality and brand voice. Create your brand story. Pick a brand name. Write a slogan. Design your brand look and logo.

Differentiation. Authenticity. Value Setting and Centering. Unification.

You can start creating, developing or improving your brand strategy by focusing on these three core elements of a brand: Promise, Positioning, and Performance. These elements are referred to as the Three Brand Ps. A brand's success depends on how well these elements are defined, planned and executed.

Brand management basically has two functions, namely brand awareness and brand image. First, create awareness of your brand using your brand elements – display your logo (name, symbol, slogan, font and colours) on your clothing, products, packaging, vehicles, stationary, email signatures, tools etc.

People + Culture + Feelings + Relationships = Branding The logo is a quick yet important culmination of the above brand equation, the messaging defines the brand equation, and the marketing attempts to build the bridge to communicate the brand equation to the consumer you are trying to build a relationship with.