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Change an existing hyperlink Right-click anywhere on the link and, on the shortcut menu, click Edit Hyperlink. In the Edit Hyperlink dialog, select the text in the Text to display box. Type the text you want to use for the link, and then click OK.

The title attribute is used to provide additional information to help clarify or further describe the purpose of a link. Link's title attribute should be left empty if the link text alone can identify a link's purpose.

The Link title is an optionally defined attribute to give additional, advisory information about a linked web site. It helps clarify or further describe the purpose of a link that a recipient should know before clicking it.

Use the title attribute for your links when you can provide additional information about that link and/or the page it goes to. For example, if your anchor text just says click here, give your users a better idea of what they'll get if they click on the link (scroll over the “click here” link to see what I mean).

Best practices for influencing title links Make sure every page on your site has a title specified in the <title> element. Write descriptive and concise text for your <title> elements. ... Avoid keyword stuffing. ... Avoid repeated or boilerplate text in <title> elements. ... Brand your titles concisely.

You should use a link title when you are providing more information about the link. Don't use a link title to provide the information over again, as this is a usability fail that will only result in annoying your users.

Title links are critical to giving users a quick insight into the content of a result and why it's relevant to their query. It's often the primary piece of information people use to decide which result to click on, so it's important to use high-quality title text on your web pages.

How Title Links and Link Title Attributes Affect SEO. The title link and link title attributes are also what search engine bots use to understand the context of a webpage. As such, they have a significant impact on your SEO ranking.

Change an existing hyperlink Right-click anywhere on the link and, on the shortcut menu, click Edit Hyperlink. In the Edit Hyperlink dialog, select the text in the Text to display box. Type the text you want to use for the link, and then click OK.

The title attribute is used to provide additional information to help clarify or further describe the purpose of a link. Link's title attribute should be left empty if the link text alone can identify a link's purpose.

The Link title is an optionally defined attribute to give additional, advisory information about a linked web site. It helps clarify or further describe the purpose of a link that a recipient should know before clicking it.

Use the title attribute for your links when you can provide additional information about that link and/or the page it goes to. For example, if your anchor text just says click here, give your users a better idea of what they'll get if they click on the link (scroll over the “click here” link to see what I mean).

Best practices for influencing title links Make sure every page on your site has a title specified in the <title> element. Write descriptive and concise text for your <title> elements. ... Avoid keyword stuffing. ... Avoid repeated or boilerplate text in <title> elements. ... Brand your titles concisely.

You should use a link title when you are providing more information about the link. Don't use a link title to provide the information over again, as this is a usability fail that will only result in annoying your users.

Title links are critical to giving users a quick insight into the content of a result and why it's relevant to their query. It's often the primary piece of information people use to decide which result to click on, so it's important to use high-quality title text on your web pages.

How Title Links and Link Title Attributes Affect SEO. The title link and link title attributes are also what search engine bots use to understand the context of a webpage. As such, they have a significant impact on your SEO ranking.