Get Sample Focus Group Script & Consent Form - Ace Recommendation ... - Academic Evergreen

Step 1: Choose your topic of interest. Focus groups are primarily considered a confirmatory research technique. In other words, their discussion-heavy setting is most useful for confirming or refuting preexisting beliefs.

Examples: A focus group of parents of preschoolers meets to discuss child care needs. Parents share their views on local child care programs, and on what could be done to improve them. A focus group of senior citizens meets at the new senior center.

Beginning your focus group Before you ask any questions, welcome the group and introduce yourself and your team. Check that all participants have completed the consent forms and that they understand the confidentiality policy and risks.

Start general, get specific: Start with questions that ask about the participants' general knowledge or experiences when interacting with the product, and move toward more specific questions about features, improvements and competitors. This allows the discussion to focus on the specific research topic.

Opening the session Introduce yourself, your assistant, and the purpose of the focus group. Explain to participants that they have been invited to share their opinions and that you will guide the discussion by asking the group to reflect on specific questions. Tell them what time the session will conclude.

Be sure to allow each group member who has something to say to speak up before moving on to the next question. "How would you describe our company to other people?" "How would you describe our product/service to other people?" "What words or feelings come to mind when you think about our company?"

Your introduction should include the following: Say your name and role with the organization; Tell participants the purpose of the interview/focus group and why they were invited to participate; Explain what will happen with the collected information and how young people in your program(s) will benefit;

How to Transcribe a Focus Group Discussion Transcribe the conversation verbatim. Identify speakers. Consider confidentiality. Don't edit natural speech. Add timestamps. Proofread the completed transcript.