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A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks.

Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.

While there is no specific number to be given in this case, we think that keeping the number of contextual internal links between up to a limit of 100 in long-form content (2000-3000 words) is safe and won't dilute their value. But, really, it's not the quantity but the quality of links that equates to real value.

You can also right-click the text or picture and click Link on the shortcut menu. In the Insert Hyperlink box, type or paste your link in the Address box. Note: If you don't see the Address box, make sure Existing File or Web Page is selected under Link to.

A hyperlink is a text or an icon that you can click on to get to another website. The link, which is usually in blue and is underlined, serves as a reference point that connects a particular page to other pages over the web. The linked text is what's known as the anchor text.

Some say 2-5 external links is best, depending on the length of the content. Still, others would not put a limit on the number of external links. Many industry experts, however, advise against linking more than once to the same page.