Get Swot Analysis Huawei

The SWOT analysis of Huawei indicates the strengths of the brand in which the brand is good and what distinguishes it from its competitors, its weakness that would halt the brand to do well, and its focus point. It lists its opportunities that the brand can use to increase its market share and brand value.

As Huawei is strong as a software company, its marketing strategy is weaker compared to its rival. The brand has mainly relied on its pricing approach and product consistency to grow its customer base and market share instead of using a marketing strategy and clear branding.

With top-end hardware and componentry, it continues to offer some top-notch alternatives – especially if you want a camera that will be the envy of all your friends. Huawei's handsets sometimes retail at a cheaper price compared to their Apple and Samsung equivalents, too.

Weaker Brand Compared to Competitors Huawei is a big brand. But when you compare it with competitors like Samsung, Apple, Google, and iPhone, then it's a weak brand. The company has different market share in different markets. The users of luxury brands consider Huawei to be an inferior Chinese brand.

One of Huawei's biggest strengths is its extremely competitive pricing. For several years, the smartphone market was dominated by luxury brands such as Samsung and Apple, with little space for cheaper alternatives to compete.

As Huawei is strong as a software company, its marketing strategy is weaker compared to its rival. The brand has mainly relied on its pricing approach and product consistency to grow its customer base and market share instead of using a marketing strategy and clear branding.

They're the most advanced phone's available at present. Superb build quality, award winning camera technology and great battery life. Also the most advanced 5G technology if you live in a country which backs their 5G network technology. Huawei smart phones are very good like the new Huawei, Y 7 a.

Weaknesses of Huawei There is no doubt that Huawei is the smartphone market leader in China and some other countries. However, its performance in many countries is very poor. For instance, its mobile vendor market share in the UK is 8.36% which is weak compared to Apple's 51.57%, and Samsung's 28.27% market share.