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To get back to basics, content licensing allows companies to republish or repurpose published material through a legal agreement often referred to as a copyright license. It's a flexible solution for companies looking to add to their digital magazines, blog posts or other content initiatives.

Licensing your intellectual property can yield various benefits to your business, but it does come with its risks as well. Advantages of Licensing. ... Income Without Overhead. ... Potentially Better Marketing. ... Enter Foreign Markets More Easily. ... Diffuse Conflicts. ... Drawbacks of Licensing. ... Risk of IP theft. ... No Guarantee of Revenue.

On the other hand, international licensing is a foreign market entry mode that presents some disadvantages and reasons why companies should not use it, because there is: Lower income than in other entry modes. Loss of control of the licensee manufacture and marketing operations and practices leading to loss of quality.

Disadvantages to the licensee include: The licensee being responsible for production, marketing, selling, etc. The licensee potentially being dependent on the licensor's intellectual property. The licensee having to pay an upfront fee and/or royalty to the licensor.

The advantages of licensing agreement include increasing market share, lowering capital requirements, increasing the return on investment, and decreasing financial and legal risks.

Disadvantages of licensing patents loss of control (partially or fully) over your invention. relying on the licensee's ability to effectively commercialise your patent. risk of poor strategy or execution damaging the product success. poor quality management damaging your brand or product reputation.

Disadvantages of licensing patents loss of control (partially or fully) over your invention. relying on the licensee's ability to effectively commercialise your patent. risk of poor strategy or execution damaging the product success. poor quality management damaging your brand or product reputation.

What are the disadvantages of licensing? The license agreement is normally for a considerable period of time and there may be an annual minimum royalty required. New technology may become available making the licensed opportunity obsolete. The agreement may force the licensee to accept restrictions on its marketing.

Licensing agreements allow parties to control property and enter new markets without having to spend the money to do so. Drawbacks of these deals include establishing a relationship with the wrong company and the possibility of losing a company's reputation.

5 Common Pitfalls. ... The licensor's failure to set performance expectations. ... The licensee's failure to negotiate a right to a contract. The licensor's failure to collect an advance on royalties. ... The licensee's failure to secure exclusivity, however limited. ... The licensor's failure to secure auditing rights.

Disadvantages to Licensing You will likely lose control over your product, including promotion, packaging, and selling. The licensee already has knowledge and know-how as it pertains to breaking into an already established market, so there is no risk to you.

Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.