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Steps to Writing a Successful Tagline Define Your Brand Identity. If you're looking for an on-brand tagline that will stick, you should start with your brand identity. ... State Your What, Who, Why. Jot down what your company offers and how you can provide value. ... Identify A Differentiator. ... Summarize. ... Apply Creativity.

A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward, descriptive, and can't be too long. Try to balance the creative with the specific character of your firm (fun-loving, practical, innovative, etc.).

Many people look to memorable tagline examples like Nike's “Just Do It” or Apple's “Think Different” for inspiration.

Nike's “Just Do It” in the above example is an illustration of an imperative tagline. YouTube's “Broadcast Yourself,” Hint's “Drink Water, Not Sugar,” and WeWork's “Do What You Love” are also great examples of imperative taglines.

As mentioned above, a good company tagline is a compelling, fully realized story told in just a few words. Nowhere else in marketing can you get so much out of so few words. Its conciseness is also its strength; it succinctly and unambiguously asserts your brand promise or competitive advantage.

It's a short expression that sums up the essence and uniqueness of your brand. Your tagline allows people to identify your brand even when the brand name is not visible. This makes it one of the most effective ways to build brand recognition. But that's not all. A punchy tagline is like your brand's signature.

63 of the catchiest company slogans ever Company sloganBrand or product name“I want my MTV!”MTV“Open happiness”Coca-Cola“Because you're worth it”L'OREAL“Is it in you?”Gatorade59 more rows • 06-Jun-2023

Nike's “Just Do It” in the above example is an illustration of an imperative tagline. YouTube's “Broadcast Yourself,” Hint's “Drink Water, Not Sugar,” and WeWork's “Do What You Love” are also great examples of imperative taglines.