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The Mary Kay opportunity is a direct sales opportunity where a Mary Kay Independent Beauty Consultant sells Mary Kay® products directly to her customers.

Mary Kay's business motto was "God first, family second, career third." Believing that women are more inclined to put their families before their jobs, she developed a way for them to sell her products from their homes while they cared for their families.

Mary Kay's business motto was "God first, family second, career third." Believing that women are more inclined to put their families before their jobs, she developed a way for them to sell her products from their homes while they cared for their families.

An Unwavering Commitment to Quality and Safety Each year, Mary Kay conducts more than a half-million tests and spends millions of dollars on research to ensure that every Mary Kay® product meets or exceeds the regulatory requirements in each market where our products are sold.

Mary Kay's mission is unchanged: to enrich the lives of women and their families. As the challenges facing our community evolve, we're evolving to meet them. One individual can make a difference. Together, we can change the world.

MARY KAY CORE VALUES GOLDEN RULE. DOING UNTO OTHERS AS YOU WOULD HAVE THEM DO UNTO YOU. BALANCED PRIORITIES. FAITH, FAMILY AND CAREER.

The most traditional Mary Kay marketing strategy involves in person, direct marketing. Beauty consultants typically start with family members and friends, offering free makeovers and facials and then letting the products sell themselves through these promotions.

"Do unto others as you would have them do unto you” is a tried and true principle that serves as the foundation upon which our company was built.