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Online PDF Ogilvy on Advertising PDF ePub Mobi By David Ogilvy 1 I celebrate myself and sing myself And what I assume you shall assume For every atom belonging to me as good belongs to you I loafe.

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Headlines are the most important part of your advertisements. ing to research done by Ogilvy, “five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 per cent of your money.”

The man with the eyepatch for Hathaway shirts is an ad that made Ogilvy famous.

David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. He also believed that advertisers should respect the intelligence of the customer; in 1955, he coined the phrase, “The customer is not a moron; she's your wife.”

Ogilvy believed that the best way to get new clients was to do notable work for his existing clients. Success in his early campaigns helped Ogilvy get big clients such as Rolls-Royce and Shell. New clients followed and Ogilvy's company grew quickly. He was widely hailed as the "Father of Advertising".

“The most powerful element in advertising is the truth.” – Bill Bernbach. “Advertising is legalized lying.” – H. G. Wells. “Making promises and keeping them is a great way to build a brand.” – Seth Godin.

Ogilvy went on to capture huge accounts, such as Shell Oil and American Express. His most successful and most remembered works were for Rolls Royce, Sears, Hathaway Shirts, Schweppes, Puerto Rico, and Dove. This headline was used on multiple ads and is one of his most-remembered lines of copy.

The Ogilvy Formula is a means of determining the components and layout of a print advertisement. Ogilvy dictated that every print ad should be comprised of five elements: visual, caption, headline, copy, signature.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232
Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232