Get The Assesement Of Packaging Practice

These are: Promote, Position, Present, Provide and Protect. Promotion is probably the most obvious of the traditional marketing mix elements as it pertains to packaging, but that doesn't mean it should be overlooked.

At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable.

As well as protecting the product, packaging contributes to efficient distribution, makes storage easy, and can convey crucial handling information, all while promoting your company at the same time!

Protection. The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. ... Safety. Above all, packaging has an important role in keeping its contents and consumers safe. ... Attractiveness. ... Usability. ... Sustainability.

If your company is interested in sustainability, a life cycle assessment of your packaging is a meaningful place to start. An LCA identifies, quantifies and assesses sources of environmental impact throughout a product's life cycle. It examines all the activities involved with making, using and disposing of a product.

Robertson (2005) attributes to packaging four functions: containment, protection, convenience and communication. In fact, each one of these functions comprises a number of different technological, engineering and commercial objectives.

Life Cycle Assessment (LCA) enables manufacturers to assess the environmental impact of a product. It's an essential aspect of ensuring a packaging product's all-round sustainability, as it evaluates every stage of the product's life - from raw material extraction to disposal or recycling processes.