Get Cerc Template For News Release

The crisis and emergency risk communication (CERC) model is a five-stage theory that merges established public health practices with principles of crisis communication.

Four principles of crisis communication Principle 1: start with your values. If you're ever unsure of how to approach a crisis, the place to start is with your values. ... Principle 2: tell the truth, and tell it often. ... Principle 3: act first, communicate second. ... Principle 4: communicate with empathy.

You can help your organization and your community prepare for, respond to, and recover from an emergency by using CERC's six main principles:2 be first, be right, be credible, express empathy, promote action, and show respect.

Crisis is an acute emotional upset; it is manifested in an inability to cope emotionally, cognitively, or behaviorally and to solve problems as usual (Hoff, 2009).

Crisis & Emergency Risk Communication (CERC)

Crisis & Emergency Risk Communication (CERC)

ing to nationally recognized crisis communication expert Dr. Robert Chandler, there are six stages in every crisis: (1) Warning; (2) Risk Assessment; (3) Response; (4) Management; (5) Resolution; and (6) Recovery.

Having a Plan is Crucial Be available and act swiftly. Be honest and proactive with all key audiences. Make sure your staff hear any news from you directly (before the media). Be responsive when working with the media. Be of the mindset that “perception is reality.” It does not matter who is right or wrong.