Get Rise Of The Dragon: The Chinese Wine Market

Baijiu (sometimes called by the more archaic Shaojiu) is a clear distilled liquor, which can be regarded as the national drink of the People's Republic of China. Its name translates as "white wine" but it is, in fact, a high-alcohol spirit. Chinese people will generally drink Baijiu with food, rather than on its own.

Which wine is the Chinese consumer's favorite? Red wine is by far the most popular type of wine among Chinese consumers. Around 80 percent of all the wine consumed in China is red.

Which wine is the Chinese consumer's favorite? Red wine is by far the most popular type of wine among Chinese consumers. Around 80 percent of all the wine consumed in China is red.

Wine market in China With a growing middle-class, disposable income, and globalization, China's wine market saw an exponential upswing in recent years. In 2020, China's wine market ranked as the world's third-largest in terms of revenue after the United States and France.

Wine market in China With a growing middle-class, disposable income, and globalization, China's wine market saw an exponential upswing in recent years. In 2020, China's wine market ranked as the world's third-largest in terms of revenue after the United States and France.

Baijiu is the country's national drink, by far outselling all other spirits, wine and beer produced throughout the country. The fiery high-alcohol spirit is commonly referred to as 'traditional Chinese wine' although it is typically produced from the fermentation of sorghum, not grapes.

Revenue in the Wine segment amounts to US$27.17bn in 2023. The market is expected to grow annually by 3.93% (CAGR 2023-2027).

Baijiu is the country's national drink, by far outselling all other spirits, wine and beer produced throughout the country. The fiery high-alcohol spirit is commonly referred to as 'traditional Chinese wine' although it is typically produced from the fermentation of sorghum, not grapes.

Among the white varieties, the most common grape is Chardonnay (15,000 hectares), followed by Petit Manseng, Riesling, Welschriesling, Viognier and Vidal. As with Cabernet Sauvignon, Chardonnay is planted in every wine region in China.

Revenue in the Wine segment amounts to US$27.17bn in 2023. The market is expected to grow annually by 3.93% (CAGR 2023-2027).

Shandong. Yantai, located in the Shandong region, is the largest producing region in China and contains over 140 wineries that produce 40% of Chinese wine. China's oldest and largest winery, Changyu Pioneer Wine, is also located in Yantai.

Among the white varieties, the most common grape is Chardonnay (15,000 hectares), followed by Petit Manseng, Riesling, Welschriesling, Viognier and Vidal. As with Cabernet Sauvignon, Chardonnay is planted in every wine region in China.

However, it's the world's largest grape producer, and houses more land being used for vineyards than any other country! “The Chinese wine industry is booming, as its thirst for wine is outpacing the rest of the world.”

Shandong. Yantai, located in the Shandong region, is the largest producing region in China and contains over 140 wineries that produce 40% of Chinese wine. China's oldest and largest winery, Changyu Pioneer Wine, is also located in Yantai.

Revenue in the Wine market amounts to US$27.17bn in 2023. The market is expected to grow annually by 3.93% (CAGR 2023-2027).

However, it's the world's largest grape producer, and houses more land being used for vineyards than any other country! “The Chinese wine industry is booming, as its thirst for wine is outpacing the rest of the world.”

The consumers driving the spend in more premium wine are the younger LDA demographics: in 2021, the youngest, most engaged, and highest spending social groups (Social Newbies, Engaged Explorers and Generation Treaters) made up 39% of the US wine market. In 2022, this had grown to 45%.

Revenue in the Wine market amounts to US$27.17bn in 2023. The market is expected to grow annually by 3.93% (CAGR 2023-2027).

The predominant age group that purchases wine is 56 to 74 years old. That's the group you're most likely to find in a tasting room. Overwhelmingly, the Baby Boom generation drinks wine as a social activity. Now, if you're a small winery, say, under 1,000 cases per vintage, a tasting room might not be possible.

The consumers driving the spend in more premium wine are the younger LDA demographics: in 2021, the youngest, most engaged, and highest spending social groups (Social Newbies, Engaged Explorers and Generation Treaters) made up 39% of the US wine market. In 2022, this had grown to 45%.

Over 40% of imported wine consumers in China are aged 18 to 29 year-old. This trend with great potential has attracted different wine-producing countries to the growing Chinese market, including countries such as France, Argentina, Chile, Australia, Italy and Spain.

The predominant age group that purchases wine is 56 to 74 years old. That's the group you're most likely to find in a tasting room. Overwhelmingly, the Baby Boom generation drinks wine as a social activity. Now, if you're a small winery, say, under 1,000 cases per vintage, a tasting room might not be possible.

Over 40% of imported wine consumers in China are aged 18 to 29 year-old. This trend with great potential has attracted different wine-producing countries to the growing Chinese market, including countries such as France, Argentina, Chile, Australia, Italy and Spain.

Baijiu (sometimes called by the more archaic Shaojiu) is a clear distilled liquor, which can be regarded as the national drink of the People's Republic of China. Its name translates as "white wine" but it is, in fact, a high-alcohol spirit. Chinese people will generally drink Baijiu with food, rather than on its own.

Which wine is the Chinese consumer's favorite? Red wine is by far the most popular type of wine among Chinese consumers. Around 80 percent of all the wine consumed in China is red.

Wine market in China With a growing middle-class, disposable income, and globalization, China's wine market saw an exponential upswing in recent years. In 2020, China's wine market ranked as the world's third-largest in terms of revenue after the United States and France.

Baijiu is the country's national drink, by far outselling all other spirits, wine and beer produced throughout the country. The fiery high-alcohol spirit is commonly referred to as 'traditional Chinese wine' although it is typically produced from the fermentation of sorghum, not grapes.

Revenue in the Wine segment amounts to US$27.17bn in 2023. The market is expected to grow annually by 3.93% (CAGR 2023-2027).

Among the white varieties, the most common grape is Chardonnay (15,000 hectares), followed by Petit Manseng, Riesling, Welschriesling, Viognier and Vidal. As with Cabernet Sauvignon, Chardonnay is planted in every wine region in China.

Shandong. Yantai, located in the Shandong region, is the largest producing region in China and contains over 140 wineries that produce 40% of Chinese wine. China's oldest and largest winery, Changyu Pioneer Wine, is also located in Yantai.

However, it's the world's largest grape producer, and houses more land being used for vineyards than any other country! “The Chinese wine industry is booming, as its thirst for wine is outpacing the rest of the world.”

Revenue in the Wine market amounts to US$27.17bn in 2023. The market is expected to grow annually by 3.93% (CAGR 2023-2027).

The consumers driving the spend in more premium wine are the younger LDA demographics: in 2021, the youngest, most engaged, and highest spending social groups (Social Newbies, Engaged Explorers and Generation Treaters) made up 39% of the US wine market. In 2022, this had grown to 45%.

The predominant age group that purchases wine is 56 to 74 years old. That's the group you're most likely to find in a tasting room. Overwhelmingly, the Baby Boom generation drinks wine as a social activity. Now, if you're a small winery, say, under 1,000 cases per vintage, a tasting room might not be possible.

Over 40% of imported wine consumers in China are aged 18 to 29 year-old. This trend with great potential has attracted different wine-producing countries to the growing Chinese market, including countries such as France, Argentina, Chile, Australia, Italy and Spain.