Get Strategic Marketing For Academic And Research Libraries

Libraries' Produced Materials Techniques Libraries produced some materials as techniques for promoting their resources and services. They are brochures, flyers, library e-mail, library websites, reading lists, bibliographies, Newsletters, posters, etc.

Libraries' Produced Materials Techniques Libraries produced some materials as techniques for promoting their resources and services. They are brochures, flyers, library e-mail, library websites, reading lists, bibliographies, Newsletters, posters, etc.

This model explains that the marketing mix for services consists of 7Ps, namely: product (product), price (price), place (place), promotion (promotion), people (people), physical evidence (physical evidence), and process (process).

In the academic library setting, marketing library services entails understanding the objectives of the library, researching the needs of the target market, packaging the library and its services to meet these needs, then promotion of the library and its services to attract the target market, and finally, pricing.

Marketing enables librarian or information manager to understand the real needs of users for taking good management decisions, which will in turn help in providing maximum information services to users more efficiently and effectively.

Library marketing is vital to keeping our users and potential users informed and educated about the resources and services that match their needs and interests. Effective marketing skills are needed to increase awareness of the library's value and to expand its user base.

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

From the study, it can be concluded that the library could invest in the use of most highly rated outreach techniques such as face-to-face events, training sessions, workshops, brochures, catalogue, website, phones, leaflets, adverts, e-mail, classroom instructions, social media, posters and library tours to promote ...