Get Chateau Grand Traverse Wine Club Registration Form 2013-2025

Here are 10 tips to help your wine club increase club membership, customer loyalty and profitability: Raise the bar of your tasting room: ... Keep your wine club's Web page updated: ... Create a referral reward system: ... Host creative events: ... Make signing up an easy and smooth process: ... Don't skimp on the privileges:

A wine club is a membership program that gives you access to a curated selection of wines with added perks and benefits. Most wine clubs have options on how many bottles of wine you'd like to receive and how often. First access to ticketed events like concerts, winemaker dinners, etc.

A wine club usually entails regular shipments of wine from either a winery or some other venue like the New York Times Wine Club Ir the International Wine of the Month Club. Rather than you picking the wine you will receive, the club makes the picks and ships them automatically.

Make sure that the wine is actually discounted, investigate all membership policies, and think carefully about whether it makes sense for you. Some clubs "make money by marking up the product, sometimes significantly—or by getting you into a membership that you forget to cancel," Schneider says.

If this is your first wine club meeting, keep it simple and invite up to six to ten people. Remember you'll need equipment, glassware, learning material, and perhaps some food for everyone. And, of course, you'll also need enough wine! Most wine clubs are thematic.

Ed O'Keefe Jr., who founded north central Michigan's the first winery, Chateau Grand Traverse, died Jan. 1. He was 89. ing to the Traverse City Record-Eagle, Eddie O'Keefe, co-owner of the winery, described his father as aggressive and outspoken with a little Irish charm.

Although some clubs offer additional benefits, such as curated selections and pairing advice, the membership should still provide good value for money. If it doesn't, you should consider looking elsewhere. Introductory offers—Some wine clubs offer new members one-month trials or other introductory deals.

Enhance Wine Club Membership Benefits. A wine club creates a loyal customer base and a consistent source of revenue for wineries. By cultivating a solid and engaged membership, wineries can establish a direct and ongoing relationship with their customers.