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Definition: Strategic Business Unit (SBU) implies an independently managed division of a large company, having its own vision, mission and objectives, whose planning is done separately from other businesses of the company.

Jollibee traces its humble beginnings in 1975 to a two-branch ice cream parlor in Manila which later offered hot sandwiches and meals. Ten years later, Jollibee Foods Corporation joined the ranks of the country's top 100 companies and ventured into foreign lands through its first Jollibee store in Brunei.

Our Business Jollibee Foods Corporation's (“JFC” or the “Company”) core business is the development, operation and franchising of its quick-service restaurant brands. It offers a wide variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages and from all walks of life.

Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia.

Definition: Strategic Business Unit (SBU) implies an independently managed division of a large company, having its own vision, mission and objectives, whose planning is done separately from other businesses of the company.

Jollibee Foods Corporation's (“JFC” or the “Company”) core business is the development, operation and franchising of its quick-service restaurant brands. It offers a wide variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages and from all walks of life.

Jollibee traces its humble beginnings in 1975 to a two-branch ice cream parlor in Manila which later offered hot sandwiches and meals. Ten years later, Jollibee Foods Corporation joined the ranks of the country's top 100 companies and ventured into foreign lands through its first Jollibee store in Brunei.

Jollibee Foods Corporation TypePublicNet income₱6.0 billion (2021)Total assets₱210.8 billion (2021)Total equity₱74.2 billion (2021)Number of employees36,314 (2021)16 more rows

Our Business Jollibee Foods Corporation's (“JFC” or the “Company”) core business is the development, operation and franchising of its quick-service restaurant brands. It offers a wide variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages and from all walks of life.

Our Jollibee Group was founded in 1975 by Dr. Tony Tan Caktiong.

The International Division prioritized strategic business units (SBU) that relied on each other's strengths. They revamped the Jollibee logo by incorporating a slogan, connecting the company's name and logo with its products in people's minds.

Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia.

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean ...

Jollibee Foods Corporation's (“JFC” or the “Company”) core business is the development, operation and franchising of its quick-service restaurant brands. It offers a wide variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages and from all walks of life.

Jollibee's unique selling proposition (USP) is its focus on creating a “Langham-scrap” (aroma-delicious) experience for its customers. The brand's signature dishes are made with locally-sourced ingredients, and its recipes are developed to cater to the Filipino palate.

Jollibee Foods Corporation TypePublicNet income₱6.0 billion (2021)Total assets₱210.8 billion (2021)Total equity₱74.2 billion (2021)Number of employees36,314 (2021)16 more rows

Our Jollibee Group was founded in 1975 by Dr. Tony Tan Caktiong.

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion's share of the local market that is more than all the other multinational fast food brands in PH combined.

The International Division prioritized strategic business units (SBU) that relied on each other's strengths. They revamped the Jollibee logo by incorporating a slogan, connecting the company's name and logo with its products in people's minds.

Filipino culture is mostly family-oriented, and they promoted Jollibee's ad that way - large families would gather at the dinner table, sharing a bucket of spicy and crispy fried chicken. This is why much of Jollibee's success is due to the way the brand perfectly embodies Filipino identity and culture.

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean ...

Jollibee's unique selling proposition (USP) is its focus on creating a “Langham-scrap” (aroma-delicious) experience for its customers. The brand's signature dishes are made with locally-sourced ingredients, and its recipes are developed to cater to the Filipino palate.

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion's share of the local market that is more than all the other multinational fast food brands in PH combined.

Filipino culture is mostly family-oriented, and they promoted Jollibee's ad that way - large families would gather at the dinner table, sharing a bucket of spicy and crispy fried chicken. This is why much of Jollibee's success is due to the way the brand perfectly embodies Filipino identity and culture.