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SROI can therefore be summarised as an aggregation of the economic value of the costs and benefits that arise from an activity, which is expressed in a return on investment ratio.

The ratio is calculated by multiplying the number of stakeholders achieving an outcome by the value of that outcome (financial proxy), and then discounting for impact. All outcomes are then added together for the total present value, which is divided by the total investment.

SROI can therefore be summarised as an aggregation of the economic value of the costs and benefits that arise from an activity, which is expressed in a return on investment ratio. The ratio allows an organisation to say: “For every £1 we spend we generate outcomes worth £xx.”

Social return on investment (SROI) is a principles-based method for measuring extra-financial value (such as environmental or social value) not otherwise reflected or involved in conventional financial accounts.

Before you start out measuring your ecommerce email marketing ROI, it's important to know how well the average email campaign fares. ing to multiple studies, the average ROI for email marketing comes out to be anywhere between $36 to $40 for every dollar spent. So that's the ROI you should be targeting.

The SROI ratio is the present value of all the outcomes calculated, divided by the value of all the inputs. Any figure below one means that the amount invested is greater than the social return generated by the investment, any amount above one means that the social return is greater than the amount invested.

Social Return on Investment (SROI) is a framework that quantifies the value of social, environmental, and economic outcomes generated by an organization's activities.

By dividing the social and environmental value created by the financial cost of the investment and multiplying it by 100%, the SROI ratio is obtained. This ratio represents every financial investment unit's social and ecological value.