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Get Paper - The Ischool At Drexel University

Hia, PA 19104 College of Information Science and Technology Drexel University Philadelphia, PA 19104 Department of Computer Science Louisiana State University Baton Rouge, LA 70803 ABSTRACT CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization s decision-making process to retain longterm and profitable relationships with its customers. In this paper, we first present the design implications that CRM pos.

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